Privacy Policy

Scope of This Privacy Policy

Information We Collect

Personal Information You Voluntarily Provide

• Full name, shipping address, contact phone number, and email address provided when placing an order or creating an account
• Necessary transaction-related information for payment processing, with sensitive payment details handled exclusively by our professional third-party payment service providers
• Content, inquiries, feedback, and supporting materials you provide when contacting our customer service team
• Email address and related preferences you submit when subscribing to our marketing updates and promotional communications
• Product reviews, ratings, and other interactive content you choose to publish on our website

Non-Personal Aggregated Information

How We Use Your Personal Information

• Order Processing and Fulfillment: To verify and confirm your order details, process and ship orders within 1–3 business days, track and update delivery status for the 6–12 day estimated delivery window, manage our 60-day free return service, and process refunds within 5–10 business days after return confirmation, ensuring a complete and seamless shopping experience.
• Customer Service and Support: To respond to your inquiries, questions, feedback, and after-sales requests, resolve issues you encounter during your shopping journey, and provide timely and effective customer support.
• Marketing and Content Communications: To send you product updates, beauty trend insights, exclusive offers, promotional events, and other relevant content only when you have actively opted in to our subscription. You retain the right to unsubscribe from these communications at any time.
• Service Optimization and Enhancement: To refine our product curation, website features, service processes and overall user experience based on your feedback and non-identifiable aggregated usage data.
• Security and Risk Management: To prevent, identify and investigate fraudulent transactions, unauthorized activities, and other security risks, protect the safety of your account and transactions, and maintain the stable and secure operation of our platform.

How We Share Your Personal Information

• Service Providers for Order Fulfillment: We share only the necessary information (including your full name, shipping address, and contact phone number) with our logistics and warehousing partners, exclusively to complete the delivery of your ordered products.
• Payment Processing Partners: We share only the minimum transaction information required with our third-party payment service providers, to facilitate order payment processing and refund completion. All payment partners adhere to industry-leading payment security standards and strict confidentiality requirements.
• Other Essential Service Providers: We may share limited, necessary information with trusted third-party partners who assist us in operating our business, including customer support service providers and technical service providers. These partners are contractually bound to use your information only to perform the services we request of them, and are prohibited from using it for any other purpose.
• Legitimate Protection Disclosures: We may disclose your information only when it is strictly necessary to protect our legitimate rights and interests, the personal and property safety of our users, or the public interest.

Data Security and Storage

• We implement end-to-end encryption for data transmission and secure encrypted storage systems for all personal information, with regular security updates, vulnerability testing, and system maintenance to strengthen our protective capabilities.
• We enforce strict role-based access control for all staff who may come into contact with your personal information. Only essential personnel in relevant positions can access your information, and only within the scope required to perform their job duties. All relevant staff are required to sign strict confidentiality agreements and complete regular data protection training.
• We retain your personal information only for the period necessary to fulfill the purposes outlined in this policy. Once the retention period expires, and there is no legal obligation to retain the information, we will either anonymize the data or securely delete it to prevent unauthorized use.
• While we implement rigorous security measures, we note that no electronic storage system or transmission method is completely invulnerable to risk. We continue to invest in and upgrade our security practices to the greatest extent possible, and we also recommend that you take steps to protect the security of your account information and access credentials.

Your Rights Regarding Your Personal Information

• Right of Access: You have the right to request access to the personal information we hold about you, and to understand how we collect and use that information.
• Right of Correction: You have the right to request that we update or correct any inaccurate, incomplete, or outdated personal information we hold about you.
• Right of Deletion: You have the right to request the deletion of your personal information, and we will review and process your request in a timely manner, subject to any legitimate service obligations or retention requirements.
• Right to Opt Out: You have the right to unsubscribe from our marketing communications at any time, either through the one-click unsubscribe link included in every marketing email, or by sending a request to our official contact email. We will process your opt-out request immediately.
• Right of Restriction: You have the right to request that we restrict the non-essential processing of your personal information, and we will review and respond to all reasonable requests in a timely manner.

Children's Privacy

Changes to This Privacy Policy

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